Red Lobster has announced the closure of what is now close to 100 locations, although the news of its demise has just made headlines.
Furthermore, the chain has filed for bankruptcy, and while it hasn't publicly acknowledged that the Ultimate Endless Shrimp Deal.
which was added to the permanent menu in June 2023—was a contributing factor, it appears to have been.
The name of the deal suggests that for a single price of $20 at first, diners may indulge in an unlimited amount of their preferred shrimp entrée
Indeed, the 2023 Ultimate Shrimp Fiasco was an epic fail, especially considering that the business committed a similar error 20 years prior.
Over the last ten years, the chain has changed ownership multiple times, but none of the new owners have been able to revitalize the flagging business.
The pandemic was one of Red Lobster's issues, since it affected the majority of the restaurant sector.
However, the business did not recover as quickly as it should have due to a labor shortage that followed the pandemic. soaring costs for food.